These past couple of weeks have been a nail biting adventure. The tension is real, the stress is palpable, and the nerves are beyond fried. Welcome to Marketing. Though really marketing doesn't seem incredibly difficult, not from a creative standpoint. Marketing is difficult from an endurance standpoint. There are plenty of articles and links to really high quality resources. Such as Moz, whom I've become incredibly friendly with their help articles.
Frankly, there's just a lot to do. There's an overwhelming number of facets and angles marketing has to be attacked from and tended to. From social to analytical it drives a very wide path down an even wider road. A little over a week ago a colleague and myself started on the journey to repair the marketing damage that had been done to Lettering on the Cheap. I've worked in Video for a few years, so I had a sense of what needed to be done from the outside looking in, but I didn't know what I was getting myself into before I looked under the hood. While LOTC is a great company and I would encourage anyone to purchase from them for any of the Vinyl Lettering or Graphic needs, from a marketing standpoint LOTC lacks a lot of optimization and because of that- it has fallen behind the pack.
This is where Tyler and I come in. A week later we are up to our neck with tweaks and changes and an avalanche of new Link Prospects we are making headway. Hopefully with this new surge of work we'll start to see real results, wish us luck!
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